Roger Jorah’s path to digital advertising is anything but ordinary—and that’s exactly what makes his approach so impactful. After earning his degree in Criminal Justice from Ferris State University, Roger pursued a career as a touring and recording artist in the alternative music scene. This creative journey evolved into the founding of a successful independent record label, where he discovered a passion for digital marketing while promoting artists online. As the cost of social media advertising surged, the label’s economics shifted—prompting Roger to pivot once again. He transitioned into retail trading in equities and commodities, navigating markets with notable success during the volatile COVID era. But it was the stress of day trading that ultimately led Roger back to the creative strategy he first explored in the music business. Driven by a desire to understand how high-performing agencies operate, Roger joined Ring Ring Marketing, where he honed his skills in campaign execution, client communication, and operational structure. Now at Millennial PLS, he serves as the Director of Client Relations—blending his diverse background with a sharp eye for campaign performance, relationship-building, and strategic growth. Roger brings grit, creativity, and empathy to every client relationship, ensuring that Millennial PLS delivers both results and real partnership.