A Clear Process From Marketing Problem to Working System
Millennial PLS reviews how your business attracts prospects, captures inquiries, follows up with leads, organizes opportunities, and measures customer outcomes. We then identify the most valuable improvements and coordinate the right strategy, people, and technology.
Established in 2018 and serving businesses throughout the United States, our team connects marketing strategy, advertising, search visibility, websites, content, CRM systems, AI, automation, and reporting around the way your business actually operates.
What Happens From the First Conversation Through Ongoing Improvement
Understand the Business Before Recommending the Marketing
Build a clear picture of the business, customer, services, sales process, geographic reach, and current marketing systems.
What We Review
- Business goals
- Priority services
- Ideal customers
- Geographic service area
- Customer value
- Sales process
- Appointment process
- Lead capacity
- Current marketing
- Current website
- Current CRM or contact system
- Past challenges
- Growth priorities
What You Provide
- Website and business information
- Priority services
- Service areas
- Current offers
- Marketing access
- Sales-process explanation
- Existing reports
- Brand assets
- Current system list
- Internal responsibilities
Potential Outputs
- Discovery summary
- Customer journey overview
- Current-system map
- Priority-goal list
- Required-access checklist
- Initial opportunity list
Team Involvement
Team participation depends on the service, project scope, and stage of the engagement. Not every employee works on every client account.
Take the Marketing System Assessment
Answer a short series of questions about how your business attracts, responds to, and tracks customer opportunities. Your answers will identify the area that may deserve attention first.
What is your most important growth goal?
Choose a Goal and See What May Need to Work Together
Common Warning Signs
- Not appearing for service searches
- Weak Google Maps visibility
- Inconsistent business listings
- Limited service-page content
Next Step
Take the Marketing System AssessmentWhat Helps the Work Move Forward
Accurate Business Information
- Services
- Service areas
- Hours
- Contact information
- Staff responsibilities
- Policies
- Offers
- Pricing when approved
Access
- Website
- Advertising accounts
- Google Business Profile
- Analytics
- CRM
- Social platforms
- Domains
- Calendars
- Tracking systems
Brand Assets
- Logo
- Colors
- Fonts
- Team photos
- Project photos
- Videos
- Testimonials
- Approved credentials
Sales and Customer Process
- How leads are qualified
- Who responds
- Appointment process
- Sales stages
- Common objections
- Customer value
- Service limitations
Approvals and Feedback
- Content approval
- Design approval
- Campaign approval
- Legal or compliance review
- Access confirmation
- Timely feedback
Outcome Information
- Qualified or unqualified lead
- Appointment status
- Estimate status
- Sale or loss reason
- Customer outcome
- Staff feedback
Better input and clearer feedback help Millennial PLS make more informed decisions. Clients are never expected to understand every marketing platform before starting.
Different Specialists Support Different Parts of the System
Dillon Davidson
Founder, Project Manager
Roger Jorah
Director of Client Relations
Mariah Easton
Administrative Director
Jenai Remboski
Social Media Director
Cynthia Tinnirello
Reputation Management Director
Colton Brown
Lead Developer
Andrew Chavez
Sales & Partnership Executive
Mark Kessler
Senior Sales Executive
How Communication Supports the Work
Discovery Communication
- Business goals
- Current challenges
- Required access
- Priority services
- Decision makers
- Approval process
Project Communication
- Project summary
- Responsibilities
- Requests for information
- Draft reviews
- Approval requests
- Launch requirements
Ongoing Communication
- Performance updates
- Campaign changes
- Technical issues
- Content approvals
- Reporting
- Strategy recommendations
What Happens After a Campaign, Website, or Workflow Goes Live
Validate
Confirm links work, forms work, calls route correctly, appointments work, tracking fires correctly, CRM records are created, staff receives notifications, mobile layouts work, consent language appears, and workflows stop appropriately.
Observe
Review initial activity, search terms, audience response, page behavior, call and form volume, response speed, workflow completion, and technical errors.
Learn
Identify lead quality, common objections, customer questions, weak pages, unclear offers, tracking gaps, follow-up gaps, and new opportunities.
Improve
Adjust campaigns, improve creative, update content, refine forms, fix tracking, change routing, improve workflows, add landing pages, and expand successful areas.
Lead Follow-Up Opportunity Calculator
Estimate how many inquiries may currently receive delayed or inconsistent follow-up. All outputs are planning estimates, not guaranteed results.
The Customer Journey Does Not Stop at the Marketing Channel
Start With the Business
The strategy begins with the company, customer, services, capacity, and goals.
Review the Complete Journey
Visibility, conversion, response, follow-up, and measurement are evaluated together.
Assign Clear Responsibilities
The appropriate team members contribute based on the project and service requirements.
Connect the Systems
Campaigns, pages, calls, forms, calendars, CRM records, and workflows are designed to share useful information.
Use Outcomes to Guide Improvement
Clicks and forms provide part of the picture. Qualified leads, appointments, opportunities, and customer outcomes provide additional context.
Choose a Time to Discuss Your Marketing System
Schedule a conversation to discuss your current marketing, lead-response process, CRM, tracking, and most important business goals.
Questions About Working With Millennial PLS
What happens during the first conversation?
The first stage is focused on understanding the business, goals, customer journey, current marketing systems, and challenges. We discuss priority services, service areas, sales process, and what you want to improve.
Does Millennial PLS begin with an audit or review?
Yes. After the initial discovery conversation, we conduct a review of your visibility, advertising, website, lead handling, CRM organization, tracking, and follow-up. This produces a prioritized set of findings.
What is a Lead Recon Report?
The Lead Recon Report is a complimentary review that identifies where your marketing may be losing leads. It covers search visibility, campaign and conversion review, follow-up gap check, and priority opportunities.
Do I need to know which service I need before contacting you?
No. You can start with a discovery conversation or the Marketing System Assessment on this page. We help identify the right starting point based on your business goals and current systems.
Does every client receive every marketing service?
No. Recommendations depend on the review and should not be predetermined. We build the appropriate mix of SEO, ads, landing pages, AI, CRM automation, and tracking based on your specific needs.
Can Millennial PLS work with our existing website or campaigns?
Yes. We can review, improve, or restructure existing websites and campaigns. We can also build new assets when needed. The approach depends on what the review identifies.
Can Millennial PLS work with our current CRM?
We work with several CRM platforms and can evaluate whether your current system supports the tracking, follow-up, and attribution needed. If a different setup would serve the business better, we explain why.
What access will Millennial PLS need?
Access depends on the services involved. This may include your website, advertising accounts, Google Business Profile, analytics, CRM, social platforms, and calendars. We request only what is needed for the agreed scope.
Find Out Where Your Marketing May Be Losing Leads
Before recommending another platform, campaign, or automation, Millennial PLS reviews how prospects find your business, what happens after they click, and how those inquiries are handled.
Visibility Snapshot
Review organic search, local presence, and customer discovery channels.
Campaign & Conversion Review
Look for issues involving targeting, messaging, landing pages, and tracking.
Follow-Up Gap Check
Review what happens after calls, forms, chats, and other inquiries.
Priority Opportunities
Identify the most important areas to address first.
Find Out Where Your Marketing Is Losing Leads
Tell us a little about your business and we will review the areas that may be limiting visibility, conversions, or follow-up.
See Which Part of Your Marketing System Needs Attention First
Take the Marketing System Assessment or schedule a conversation to review how your business attracts prospects, captures inquiries, follows up with leads, and tracks customer outcomes.